South Meadow Ventures, LLC, formerly Nova Natural Toys & Crafts, LLC was founded in 2001 with a single consumer catalog title; Nova Natural Toys & Crafts. Nova Natural Toys & Crafts is committed to wholesome play with heirloom quality, non-disposable toys. In 2008 Nova Natural became the US distributor for Babylonia, a Belgian manufacturer of organic baby wraps and carriers and Fair Trade dolls. In 2015 Nova Natural acquired the established consumer catalog titles Chinaberry and Isabella, continuing their missions to provide quality products, carefully curated and personally tested. In 2016 Nova Natural Toys & Crafts, LLC changed its name to South Meadow Ventures, LLC to reduce confusion between the parent company and its brands. For more information visit novanantural.com, babyloniausa.com, chinaberry.com, isabellacatalog.com.
We manage and own four brands, each devoted to providing quality products, carefully curated collections, and products made with our customers in mind.
Nova Natural is a small, family-run business based in the beautiful state of Vermont. Our goal is to be your source for toy, dolls, games, crafts and more to spark and encourage your child’s natural creativity and imagination.
For over 35 years, Chinaberry has been a trusted source for books, toys, and gifts for the whole family. Our team reads hundreds of books and tests thousands of products just to make sure we’re offering only the very best. That is the Chinaberry promise!
As the US distributor for Babylonia, we help bring you high quality, ergonomic baby carriers made with organic cotton and fair trade materials. Babylonia believes that proper bonding and child development occur when children have the opportunity to be close to their caregivers.